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pMany companies are turning to mobile in order to take advantage of new technology and analyze off-line media effectiveness. nbsp;a href=http://qittle.com/ target=_blankMobile marketing campaigns/a are becoming popular as business can directly communicate with consumers on the go.nbsp;/p
In creating an effective a href=http://qittle.com/ target=_blankmobile marketing campaign/a, a business will devise a detailed marketing plan, including desired target audience, overall message and media strategy. nbsp;Where text messaging is used as the mobile component, a company will work with a service provider such as Qittletrade; to supply the short code and keywords for the campaign. nbsp;A short code is a set of numbers, shorter than a regular telephone number, which is used to address SMS and MMS messages. nbsp;A keyword is a short word that a business chooses to use in conjunction with the short code. nbsp;The business will display this keyword within advertising, asking people to text in the keyword to the short code in order to receive discounts, text coupons or other information directly from the company. nbsp;The recipient may text STOP to the short code at any time in order to stop receiving a href=http://qittle.com/ target=_blanktext marketing/a from the business.
As an example, a pizza restaurant promoting a new location might place an ad in newspapers stating, PizzaCo new location! nbsp;To receive complimentary products with every purchase of pizza, text PIZZA to 26469. nbsp;Message and data rates may apply. nbsp;The person texting in would receive a response such as the following, BREAD Thx! nbsp;Show text this week at new PizzaCo 123 Main St. for complimentary bread stix w/ pizza. nbsp;www.pizzaco.com. nbsp;555.1212. nbsp;Quit? Reply STOP.
Even after the newspaper and other ads have run their course, the business will still have a database of customers with which they can communicate directly. nbsp;For example, the following week, PizzaCo may send a message to their database stating, Visit new PizzaCo this week and show text to receive complimentary softdrink. nbsp;Quit? nbsp;Reply STOP. nbsp;A good strategy here might be to send the message just before lunch time.nbsp;nbsp;