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pOne of the simplest and most effective ways to make sure your email ends up in the subscribers inbox, instead of their spam folder, is to get them to add you to their address book. Most ISPs will allow mail to pass if your email address is included in the recipients address book, or on their white list of approved senders. Is it a foolproof method? No, but nothing is when it comes to inbox placement. However, it helps, and should be a goal an email marketer strives for./p
pstrongHow to Get Inside/strong/p
pGetting subscribers to add you to their address book is not as easy as it may sound. In fact, it could be harder than convincing them to follow through on your call to action and make a purchase. So how do you get them to comply? Just come out an ask. Following are a few tips that will tell you when and how to make the request:/p
pstrongConfirmation Message /strong/p
pA good way to ask subscribers to include you in their address book is to spring the idea on them right after they sign up for your a href=http://www.mymarketingacademy.com target=_blankInternet Marketing Training/a mailings. Create a custom message that thanks the subscriber for signing up and request that they include your email address on their list of approved senders after clicking the confirmation link. Do this, and you will have succeeded at getting a big hurdle out of the way./p
pstrongWelcome Message/strong/p
pThe welcome message is the email you send out after the subscriber confirms their interest in your mailings by clicking on your confirmation link. It also represents an opportunity to re-enforce the benefits of being on your list. You can tie these benefits in with the question by letting subscribers know that they will never miss out on all your important news, updates and offers by adding you to their address book./p
pstrongRegular Mailings /strong/p
pSo you have used your confirmation and welcome message to pop the big question. This covers the newcomers, but what about your old subscribers? If you want to keep your delivery rates at their highest level, you must account for these recipients as well. You can make sure your message reaches as many people as possible by politely requesting that they add you to their address books via a regular newsletter or email. This method works extremely well when coupling that request with the valuable content you normally send out./p
pstrongDo Not Forget the Instructions/strong/p
pConsumers do not like to be hassled, nor do they like to carry out tasks they are not familiar with. For many, something as simple as adding you to their address book could seem like a complicated process. You can get better responses by providing them with detailed instructions on how to add you to their list of contacts. Keep in mind, however, that not all of your subscribers use the same email clients. This means you need to provide guidance for people using Outlook and AOL, as well as other a href=http://www.mymarketingacademy.com target=_blankInternet Marketing Tools/a those who may check their mail with Yahoo or Gmail. Show them how easy a process it is, and they will be more likely to give you the key to their inbox./p

pGary San is a best practices activist and advocate for a leading Web and permission-based a href=http://www.benchmarkemail.com/email-marketing/html-email-templates target=_newemail newsletter software/a service./p